7 Tips On How To Be Effective During Black Friday

Black Friday

Did you know that 30% of annual retail sales occur between Black Friday and Christmas?

That’s a huge amount of sales. Not just in general, but also looking at small businesses. To really utilise the consumers searching for amazing deals around Black Friday/Cyber Monday, you need to prepare.

Here are my 7 tips on how to be effective during Black Friday.

1. Research

If you are going to try and capitalise on Black Friday, you are going to need to do your research. This means looking at what your competitors are going to be offering, and what makes the best kind of online campaigns; especially when it comes to running an advertising campaign.

2. Make A Budget

Part of my first tip (research) should give you a helping hand when making a budget for your marketing campaign.

You need to decide how much you want to spend to market your business over the Black Friday period. You should also calculate the cost deductions in your products/services as a part of this.

3. Stay Organised

I started by Black Friday sale on Thursday. In preparation for this, my team and I had to prepare:

  • Email content to inform the database of the sale
  • Social Media posts
  • PPC (visuals and written content)
  • Storefront
  • Product pages, content and pricing
  • Follow up emails to those who have purchased products

This may seem like a lot… and it is. The key to getting all of this in order, is organisation and you are going to need to be your most organised over Black Friday.

4. Up Your Customer Service

Because you are actively promoting your products/services, you may get more questions than usual. This means that you are going to spend more time talking with your customers, separate from the engagement you should already be taking part in.

If you have a team, I would suggest setting this as a task for one of them to manage on a regular basis for the duration of your sale.

Consider using a live-chat feature on your website to help you with this. Zopim is a great option.

5. Don’t Forget To Nurture Leads

Any leads that you may require (even those who are customers) still need to be nurtured. Don’t just send one “thank you” email, send a series of emails. Talk about your other products/services, and offer them exclusive discounts for being a valued customer of yours.

6. Work With Partners

Think about the connections you have in your industry, and whether you can work with them to both market your offering (without competing).

To give you an example, I have various partnerships who will email their database about my Black Friday offers, or share them on Social Media. Who can you reach out to, to do the same?

7. Use Different Price Points

You will have some customers that are only willing to spend a small amount, and customers who are willing to spend more money. I am offering products under £10, under £50 and all the way up to £200.

I hope the above 7 tips will help you be more effective during Black Friday and if you would like to find out more about what I have on offer, click here.

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