Did you know that the half-life of a Pinterest Pin is about 1,600 times longer than a Facebook Post?

This means that the time you spend on creating a post inside of Pinterest will have a longer viewing life than a post you create inside of Facebook.

The reason I wanted to share this statistic with you is because Pinterest is one of the most engaging social networks with over 150 million active users and one which I use on a regular basis to generate backlinks.

Backlinks are still a huge piece of the SEO puzzle and do help generate organic traffic, and increase search engine rankings. There used to be so many ways you could generate backlinks, but search engines now prioritise topic relevance and user experience over a “free-for-all” approach with potential spam.

Social Media is a great way to generate backlinks to your website but I want to share with you my 3 ways that will help you generate backlinks to your website with Pinterest, and a step-by-step process to help you achieve backlinks.

1. Upload Images From Your Website

One of the best ways to generate backlinks to your website with Pinterest is through actually uploading images from your website as pins. Here is how you can do this:

Step 1:

Choose the “save from a website” option and type in the URL of your website. Pinterest will then scan your website, and give you a selection of image for you to pin.

Step 2:

Select the image you would like to upload from the choice of visuals.

Step 3:

Add a description including keywords that have been used to define the image, and the webpage it sits on. If you are going to share a visual that is attached to a blog, make sure you include the keywords you used, and give a direct link to the page in the description as well as as the link behind the visual – see below for where to edit this.

Doing the above will give you two great backlinks that help with your search engine ranking.

2. Optimise Your Profile

Generating backlinks is more than just uploading content to Pinterest. You also want to look at ways to generate backlinks by being trusted and a great way to do this is by having a completed Pinterest profile. For credibility and trust, make sure you think about the following:

• Simple username that reflects your brand
• About section completed
• Location added
• Profile picture added
• A website link

3. Pinterest Boards

Having a great selection of Pinterest boards covering a range of topics including your industry, and where you are most knowledgeable is a great way to drive backlinks.

Your Pinterest board, for maximum backlink capability should have a large collection of visuals covering different topics and sizes (both landscape and portrait) and content that is popular with your audience. If a large number of your pins link back to your website and you have a strong following that continuously re-pins your content, this will generate backlinks to your website.

When using Pinterest boards, think about having a mixture of secret, and collaborative boards. You want to build your credibility online and collaborating on board with other industry experts is a great way to do this.

How do you generate backlinks to your website?

Remember that backlinks are just one part of building your profile online, and improving your search engine ranking but what about generating more visitors to your website?

In my NEW and EXCLUSIVE 1 hour webinar, I will share with you how I have generated thousands of leads through my website, and achieved over 150,000 website impressions.

As a startup or small business, having a website is crucial to your success and I am going to share with you the importance of this, and how to create a website that will turn your visitors into prospects and help make your business a success.

Find out, in just 60 minutes my formula to creating and running a website that tells a story about you and your brand and is not only good to look at but is functional, effective and meets important goals like increasing web traffic and visitor conversion rate.

To understand whether this webinar is for YOU, I have four questions I would like you to ask yourself:

• Do you know how to create a website?
• Are you happy with the website traffic you are generating?
• Are you on the first page of Google for your website?
• Are you struggling with getting your website, mobile friendly?

If you answered NO to the above questions, this will be one of the best website learning opportunities you’ll have this year, and it’s 100% free and certified!

And Here’s Why You Should Care:

• Just one second of added page load speed can see sales drop by 27%
• Nearly 8 in 10 of consumers would stop engaging with content that doesn’t display well on their device
• 44% of website visitors will leave a company’s website if there’s no contact information or phone number.

How You’ll Benefit:

• Learn the importance of personalising your communication
• How to choose a website platform that will suit your specific business needs
• How to find the right domain name
• How you can decrease bounce rate, and increase on-site time
• How to utilise SEO for your website to get on the first page of Google
• How to increase your conversion rate with one simple action
• The importance of having a website that is mobile friendly

Sign up below to access the recording!