10 Reasons Why Your Blog Is Underperforming
It’s true that 47% of consumers read between 3-5 pieces of blog content before making a purchasing decision.
Are you making sure your content is connecting with your audience?
Millions of businesses are writing content every single day (myself included) but you will find that they aren’t achieving the results they are looking for.
Writing content is time consuming, but after understanding what doesn’t work, you will find that the time you are spending writing content, will pay off for you.
After understanding my audience, and thousands of successful pieces of written content over the last nine years, I want to share with you 10 reasons why your blog is underperforming.
1. Un-Engaging Headline
When it comes to creating written content, the first thing someone will see is your headline, and one of the biggest reasons why your blog is underperforming is because your headlines are not engaging with your audience.
Research your industry to see what your audience are most engaging with, and take a look at your past articles to understand the type of content your audience wants to read.
2. Having A Boring Tone Of Voice
Every single company you come across that has a successful marketing strategy will have their own tone of voice that connects with their customers. People will always buy from people, so your brand has to have emotion, and a personality which they can connect with and relate to.
3. Using Short Keywords For Your SEO
Using one word keywords for a focus keyword for your metadata will not drive you traffic. You need to get more niche, and use long-tail keywords to make sure that when people are searching for the type of content you are creating, your blog is showing up in their search results. Think about how your audience searches, and make your long-tail keywords more conversational.
4. There’s No Powerful or Persuasive Hook
When you are writing content, you need to make sure that you are sharing compelling facts and statistics to connect with your audience. Having a powerful hook by writing something that will persuade your audience to read your content will help you when it comes to building trust and helping your prospect make that purchasing decision.
5. Lack Of Variety
You will notice that I have articles which are just written content, and then I will also have other articles that have visuals. It is important that you are always varying the type of content you create, as your audience want information in a variety of different ways.
6. No Call-To-Action
This is something I have been doing more of over the last 12 months. I always make sure to offer a call-to-action at the end of my blogs whether this be to sign up to a webinar, resource or just answer a question. Use a call-to-action as a way to encourage a two-way conversation.
7. Short Content
Just two years ago, optimum content used to be around the 300-word mark, but now, content that is 600 words + is performing better. I make sure that my content is at least 700 words long. If you find it hard to write longer content on a more regular basis, focus on writing less content that is longer, and more in depth.
8. You’re Not Telling A Story
In every piece of content I write, I like to share some sort of anecdote to give what I am saying credibility, and use it as a way to connect with you audience on a more personal level. Think about how you can talk about your story to help your audience.
9. Repurposing All Of Your Content
Only recently I discovered that repurposing every single piece of content, and sharing it on the likes of LinkedIn Pulse and Medium within a week of posting on my website actually decreases the traffic I get to the article. Because LinkedIn Pulse and Medium are considered more “authoritative” websites, content of yours that sits on your website, and on these sites within a month of each other are in essence competing for traffic and you don’t want that.
10. Not Promoting Your Blog
Are you sharing your content across all of your Social Media platforms? To get traffic back to your website, sharing a link to your blog posts on Social Media is important. You should also look at other ways to promote your blog including email marketing, and other forms of digital marketing.
I hope that the above 10 tips will help your blog perform more effectively for your business.
Over the last nine years I have written over 1,000 articles, and have acquired more than ONE MILLION visitors reading my blogging content. How would you like to be able to achieve the same?
In the modern world, every business needs to communicate with their customers through content, and the best way to do this is through blogging.
To understand whether this webinar is for YOU, I have four questions I would like you to ask yourself:
- Do you know how to set up a blog?
- Are you happy with the blog traffic you are generating?
- Are you on the first page of Google for your blog content?
- Do you know how to find your target customers online?
If you answered NO to the above questions, this will be one of the best blogging learning opportunities you’ll have this year, and it’s 100% free and certified!
Here’s Why You Should Care:
- Websites with a blog tend to have 434% more indexed pages
- 47% of buyers view 3-5 pieces of content before engaging with the company
- B2B marketers that use blogs get 67% more leads than those that do not
In my NEW and EXCLUSIVE 1 hour webinar, I will share with you how I have generated thousands of leads through the content I create on a weekly basis.
As a small business, writing content is something that should be a huge focus for you, especially if driving traffic is important to your success.
In just 60 minutes I will take you through my formula to small business blogging success that has helped me generate thousands of leads, and can be attributed to a 6-figure income.
This is one of the best blogging learning opportunities you’ll have this year and it’s 100% free and certified.
Click below to access the webinar recording.